Century 21 site caters to international investors

Life just got easier for international investors looking for properties outside their own countries.

Century 21 recently launched a new global listings website, providing consumers around the world with centralized access to all of its property listings.

The site’s launch comes at a time when international investors are showing increased interest in both residential and commercial Canadian real estate.

PortugalThe Century 21 site is more than just a hub linking its 7,100 offices globally to buyers, sellers and investors, however.

“This new global website will give real estate consumers searching for international properties incredible opportunities,” Don Lawby, president of Century 21 Canada Limited Partnership, said in a statement. He pointed out the site will potentially make cross-border transactions easier.

The new site’s content has been translated into 16 languages: English, German, Russian, Japanese, Korean, Dutch, Turkish, two versions of Spanish, French and Portuguese and three versions of Chinese.

The site also translates currency and units of measurement and features localized content pages for each country, an interactive map and search capabilities.

Search produces intriguing results

A Property Biz search on the website for real estate in some countries, such as Portugal, generated a selection of listings while others such as France generated a link to a Century 21 office.   A listing in Lisbon, Portugal generated a vivid description of what looked like a development property outlined in yellow in the photo on the left.

BeijingA search for Canadian listings brought up 18,243 results, the US 149,000 and the best way to call up listings for other countries was using an interactive map of the world.

Hunting for overseas properties on the website may still have its challenges where a “buyer beware” message might be in order.

A search for Chinese houses for sale pulled up what looks like a condominium building  (see image at left). The listing says it’s for a house in Beijing with nine bedrooms and nine bathrooms on three storeys and the cost is an astronomical $62,091,851.

Report predicts growing international interest in luxury housing

A report earlier in the year from Sotheby’s International Realty Canada said increased international buyer demand would spur strong fall sales in luxury homes in Canada. Buyers for the $1 million-plus properties are coming from China, Russia, the Middle East, India and the United States.

That report noted the international buyers often use the real estate as a strategic component of their overall investment portfolio.

Montreal leads the country in the sale of luxury homes to international buyers. Approximately 50 to 60 per cent of high-end homes are sold to foreign purchasers and Sotheby’s suggested those numbers would increase with strengthening demand from the Middle East and Asia.


A multiple award-winning reporter, writer and editor for more than 25 years, Charles Mandel most recently worked as the National Observer's climate change reporter. He is a former Atlantic correspondent…

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A multiple award-winning reporter, writer and editor for more than 25 years, Charles Mandel most recently worked as the National Observer's climate change reporter. He is a former Atlantic correspondent…

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