A Blog to Keep You Coming Back for More

Principal Consultant , David Allison Inc.
  • Apr. 26, 2011

Last week, I mentioned that real estate development websites need to be more: more engaging, more interesting, more complete and more human.

But how do you get there? How do you create a website that is more than just an online brochure? A website that keeps people coming back for more?

The answer is pretty simple, actually. (Hint: I’m doing it right now.)

A blog.

Here’s why: Used in conjunction with other social media tools and strong campaign in the traditional media, a weekly blog can be the best investment you make in promoting our real estate offering.

A great blog attracts repeat visits to your site, and it allows Google and other search engines to find your site more easily, and rank it higher.

A blog keeps prospects engaged with fresh content. It offers a platform from which you can respond, in a forthright way, to questions you hadn’t anticipated, or objections you might not have seen coming. Most importantly, it allows you to provide the kind of detailed real-time information that helps buyers feel more secure in their purchase decision.

At my company, we’ve had some incredible success with blogs as a real estate sales tool. (We’ve actually had buyers explicitly refer to specific blog entries as having tipped them into their final purchase decision.) And after plenty of practice, and a bit of trial-and-error, we’ve whittled our key considerations for successful blogs down to 11 tips… But with the aim to keep you coming back for more, I’ll end here.

And there’s tip No.1 for those of you keeping track: There’s nothing like a little suspense to keep people reading your blog from week to week!


David Allison works with executive teams in real estate development and other industries to craft the early-stage vision and brand for projects of all kinds. He crystallizes the most interesting…

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David Allison works with executive teams in real estate development and other industries to craft the early-stage vision and brand for projects of all kinds. He crystallizes the most interesting…

Read more





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