A picture is worth a thousand words.

Principal Consultant , David Allison Inc.
  • Jan. 3, 2012

It’s the first week of the New Year. Seems like an opportune time to revisit one of the basic lessons in real estate marketing. So here it is: Simplicity is underrated.

Never forget that sometimes an ad, a blog, an e-mail blast, a direct mail piece – you get the picture – can be as simple as a poignant photo and a few key words.

I hope you all have a wonderful and happy 2012!



David Allison works with executive teams in real estate development and other industries to craft the early-stage vision and brand for projects of all kinds. He crystallizes the most interesting…

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David Allison works with executive teams in real estate development and other industries to craft the early-stage vision and brand for projects of all kinds. He crystallizes the most interesting…

Read more




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