It’s the first week of the New Year. Seems like an opportune time to revisit one of the basic lessons in real estate marketing. So here it is: Simplicity is underrated.
Never forget that sometimes an ad, a blog, an e-mail blast, a direct mail piece – you get the picture – can be as simple as a poignant photo and a few key words.
I hope you all have a wonderful and happy 2012!
