How can downtown Saskatoon up its game?

Business Manager, Stuart Commercial Inc., Sales Associate, ICR Commercial Real Estate
  • Dec. 10, 2015

Kelly MacsymicThe City of Saskatoon enjoys a vibrant downtown. Evening action rivals the daytime foot traffic moving in and around businesses. Much to the chagrin of drivers, finding a parking spot can be just as difficult at 7 p.m. as it is at noon.

But what do developers and policy makers need to do to take us to the next level? How do we encourage people to start moving downtown?

Which comes first: the chicken or the egg?

A recent discussion around the ICR sales table centred on the conundrum of services versus population. Retail merchants such as grocery stores want to be downtown, but they need residents. Residents want to have services like grocery stores in place before they move.

It’s the age-old question of which needs to come first, the proverbial chicken or the egg? I’d answer either/or. But somebody needs to make the move.

Build it and they will come

We know a grocery store is one of the catalysts for a thriving downtown population. The right merchant needs a little more than faith in the market, including fairly specific land to make a go of it.

The challenge of loading and unloading in a tight urban setting is a real consideration. So is a mind shift to daily shopper habits as opposed to the weekly pilgrimage to the suburbs.

Grocery users tell us they need a population of 20,000 for a downtown location. That’s a significant difference from the estimated 7,000 residents that occupy downtown and peripheral at present. And even when we reach the desired population in the immediate area, on-site parking will still be necessary.

A grocery store will need a substantial amount of land to set up shop. It’s as simple as that.

Create advantage

The City of Saskatoon can do its best to keep the momentum going by creating policies that encourage the growth of downtown dwellers as well as their service-providers. Perhaps this is best achieved by tax abatements for owners and developers.

It may also mean the city needs to reconsider its parking strategies. Competition with the suburbs is fierce. It needs to make the downtown friendlier to traffic or create the accessibility to go without it.

It has already put policies in place that have paid off. Limiting retail to street level access has resulted in filling up available retail space. The demand for finite downtown retail vacancies remains competitive.

Patience pays off

Will this happen overnight? Not likely. But with the right planning, there’s a real opportunity to do something now that will impact our downtown in years to come.

There needs to be a leap of faith on the part of city planners and business to believe we can create a sustainable downtown that people want to live in. How far away do you think we are?

I am a gal of all trades and wear a few hats at my current job though nothing quite as esteemed as my 1996 Unity Western Days Rodeo Queen crowned…

Read more

I am a gal of all trades and wear a few hats at my current job though nothing quite as esteemed as my 1996 Unity Western Days Rodeo Queen crowned…

Read more

Industry Events