Intracorp, a Canadian real estate developer, recently sent president and chief executive officer Don Forsgren to Rotterdam in the Netherlands to attend the opening of “Bit Rot,” Douglas Coupland’s first solo show in Europe at the prestigious Witte de With Museum.
The museum was thrilled to have Forsgren there because Intracorp had underwritten the enormous shipping costs associated with the show, ensuring that all the art would arrive in Rotterdam from Vancouver safely and on time.
If you have a chance to do an online search for “douglas coupland bit rot” and see the enormous number of large-scale works and paintings included, you can get some idea of the size of the cheque that would have been required to make this happen.
Why did Intracorp do this? Is it planning a European expansion? Is it launching a project in Rotterdam? Have company representatives ever even met anyone from Rotterdam before? Read about Intracorp’s commitment to Canadian art and artists in “Applause for industry support of arts and culture.”
Here’s a video of Forsgren, Witte de With Museum director Defne Ayas and Coupland talking about this very unique relationship.