Is Your Real Estate Project Website a One-Stop Shop?

Principal Consultant , David Allison Inc.
  • Feb. 21, 2011

Schools and school districts are so important to homebuying decisions. So it’s surprising to see how few residential real estate development projects have that information ready and accessible, especially online.

Think about it, if prospective buyers have kids, selecting a property where they will be going to school is critical. Even for homebuyers without children, the placement of a good school is important because living in a district where the schools are considered high quality makes it easier to market your home when the time comes to sell.

But there’s a real gap when it comes to accessing easily available complete and robust information around schools or daycares – particularly with new home projects.

Toronto’s TheRedPin is one such site that fills that gap.

They got the memo that homebuyers want as much as information as possible, and they want it on the Web. Knowing that nine out of 10 Canadian homebuyers start their search online, RedPin has loaded their site with information, including detailed scores and rankings of 6,000+ schools and daycares near each of its listed projects.

They want to make information more accessible by providing a complete database of all available new condo developments that includes condo floorplans and amenities, nearby neighbourhood amenities like schools and daycares, and real estate stats.

For Torontonians, it’s the first one-stop condo destination, with full listings, floorplans and neighbourhood essentials. And it’s great example of what real estate development sites should be doing.

The RedPin brings all the available information under one umbrella, helping condo buyers make better decisions, while committing less time researching. It is the only site in Canada to offer a custom package of full project and third party information for every new condo in the GTA. Take a virtual stroll in the neighbourhood and discover over 100,000 local businesses. Or measure the investment opportunity a project by analyzing over 10 years of real estate statistics.

It’s definitely a site we can all watch and learn from. And I’d recommend jumping at the opportunity to do so. Follow them on Twitter, check out their updates on Facebook and see what elements and ideas you can use for your own project websites. One of the best things about this digital age is the opportunity it affords to be a digital anthropologist. So embrace it! In the end, we all benefit from it.

TheRedPin has big plans to expand their reach into other major Canadian cities too. It will be interesting to see where they venture next.


David Allison works with executive teams in real estate development and other industries to craft the early-stage vision and brand for projects of all kinds. He crystallizes the most interesting…

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David Allison works with executive teams in real estate development and other industries to craft the early-stage vision and brand for projects of all kinds. He crystallizes the most interesting…

Read more





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