The inaugural RED Talks, a moderated panel discussion featuring some of the biggest names in international real estate, will be held at the Vancouver Playhouse at 5 p.m. on Feb. 12.
This first event of its kind in Vancouver was inspired by TED Talks, a global series of conferences run by the private non-profit Sapling Foundation under the slogan “Ideas Worth Spreading,” but there’s no affiliation between the two.
Nor is there any connection with (RED), an organization co-founded by U2 frontman Bono in 2006 to get businesses and individuals involved in the fight against AIDS. If you haven’t figured it out by now, this RED stands for “Real Estate and Development.”
The event is being presented by The Key Group of Companies — which is involved with real estate project marketing, rental property management, real estate-focused public relations and the Terrizona Investments real estate investment fund — and Key president Cam Good will act as moderator.
Good will be joined by four panelists, two of whom have been named so far: Stephen Hurford, the principal of London’s leading development consulting and marketing firm, Hurford Salvi Carr, which has worked on 287 projects in and around the English capital; and Josh Flagg, a Los Angeles realtor and star of the reality television series Million Dollar Listing Los Angeles.
Good won’t name the other two yet, but hints one is from Asia and is the head of his company’s real estate investment and that the other is a top real estate agent from New York.
“The audience is going to be filled with real estate enthusiasts and realtors,” said Good. “They love the idea of top agents from around the world coming to our city and commenting on our market and opportunities they see in our market and how to be more successful. They’ll probably come out of there having learned things that will make them money.“
Some of the other topics Good plans to introduce include whether the panelists think Vancouver is overpriced, currency issues, the American economy and Chinese immigration.
Vancouver pop/R&B singer Paige Morgan will kick things off by performing two songs with her band before the start of what Good promises will be an “energetic and lively” panel discussion. He doesn’t want things to run much longer than an hour, so he likely won’t take questions from the audience.
Wesgroup — a private Vancouver company that owns and manages more than 2.2 million square feet of commercial property and has built more than 6,000 homes in 100 communities — will sponsor the event to help cover costs, which Good said will be “a healthy six figures.”
“Going out and expecting ticket sales to do it on its own was unrealistic and I proposed the idea to Wesgroup, and it happened to fit with their company philosophy about education and sharing ideas,” said Good. “They’ve got a couple of projects that they’re going to be promoting.”
About the RED Talks Foundation
Good is founding RED Talks Foundation, an organization that will be governed by the province of British Columbia and operate as a non-profit, but won’t have charitable status, to host future events and hopefully eliminate the need for sponsors. He’ll be one of its five directors.
“The long-term vision for RED Talks is that it runs at zero profit and has no financial motivation, and that it’s truly about getting the greatest real estate minds in the world together in a room where they can share ideas and create new ones, and the audience and public can benefit from that,” said Good. “It actually is an altruistic vision.”
Early enthusiasm for the first RED Talks has already got Good thinking about the next one, which he wants to host within a year — and possibly in Toronto.
“In putting the best possible group of speakers together that I could, I reached out to quite a few,” Good said. “People at this level are quite busy and sometimes their schedules don’t work, but they’re really interested in participating in another one in the future.”