Stronger interprovincial network top priority for new CREW Toronto president

Samantha Farrell, president of the Commercial Real Estate Women (CREW) is anxious to increase the group’s visibility while also attracting new members and keeping the 200-plus current members engaged.
Farrell, vice-president of leasing at Dundee Realty Management Corporation since March 2012, held a similar title at Whiterock REIT and also served as director of office leasing at Oxford Properties Group during her professional career.
And while she’s now happy to be a part of a network encompassing 74 North American chapters and more than 8,000 members, she is also determined to improve CREW’s interprovincial network.
“For me it really did give me the benefit of being able to lean on those relationships I developed through Toronto CREW, and it also gave me the opportunity to take on a lot of leadership roles,” says Farrell, who joined the Toronto CREW in 1998.
“What we haven’t had is that cross-province pollination that’s really pulled the Canadian chapters together. It’s great to be able to reach someone in San Diego, but it would be more relevant for me to reach someone in Montreal.”
The Toronto CREW, the first of its kind in Canada, was founded in 1996 by Francine Baker-Sigal of Daoust Vukovich LLP, Virginia Beauchamp, Danny Kempfner of S&H Realty Corporation, and Anne Morash of Cadillac Fairview Corporation Limited.
CREW, the only organization with members who specialize in all disciplines of commercial real estate, was established to provide knowledge, connections, and support for women throughout their commercial real estate careers.
“We have a strategic plan that focuses on knowledge, connections, and support. The intent is that those three objectives are in everything that we do,” Farrell says.
“We have programming that basically develops women in their careers from highs school. We have workshops that we run annually that give grade 11 and 12 girls the opportunity to spend the day with women executives. We have a scholarship program for women who are pursuing a designation that has a real estate bent.
“We’ve become pretty seamless in moving from our scholarships to our mentorship program for those with less than five years’ experience in the industry, and then we move from there to full membership.”



Ann launched RENX in 2001 as a part-time venture and has grown the publication to become a primary source of online news for the Canadian real estate industry. Prior to…

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Ann launched RENX in 2001 as a part-time venture and has grown the publication to become a primary source of online news for the Canadian real estate industry. Prior to…

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