The new normal?

Principal Consultant , David Allison Inc.
  • Dec. 18, 2011

The chart below, from JWT Intelligence’s 10 Trends for 2012 report, shows responses from a recent survey. Among 531 American respondents, a majority of those in the bottom and middle household income groups said they would rather spend less and buy small sizes of products, than buy bigger sizes that are a better value. And a wide majority across income groups said they wish there were more basic, lower-priced options for gadgets like smartphones or tablets.

Even for those of us way up here in Canada, working in the real estate industry, that’s a change in consumer habits worth noting.

It’s pretty clear that continued economic uncertainty and new technology are going to drive many trends in the US into 2012 – and that will certainly have an impact on consumer purchases worldwide, even home purchases.

So, what do you think? Is this chart the new normal for real estate as well? Is smaller better than bigger? Is sticking to the basics going to be the best way for real estate developers to find success in the coming year?

Image Credit: jwtintelligence.com


David Allison works with executive teams in real estate development and other industries to craft the early-stage vision and brand for projects of all kinds. He crystallizes the most interesting…

Read more

David Allison works with executive teams in real estate development and other industries to craft the early-stage vision and brand for projects of all kinds. He crystallizes the most interesting…

Read more





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