I spent the last 10 years building and then selling a marketing firm that specializes in real estate projects, so we’ll undoubtedly talk about real estate project marketing.
But real estate project marketing doesn’t exist in a vacuum. It’s one part of what makes the business of building cities so fascinating.
That’s why, now that I’m an independent consultant once again, I’ve decided to spend my time working on brands and stories for companies that are connected to cities and city-building, but that first and foremost have some kind of DNA that makes them interesting. So I’ll write about all that.
Excerpts and commentary from books
I’ve also written three books, the most recent about baby boomers moving to higher density neighbourhoods, selling the single-family home in the suburbs, and what we can do as a building industry to make them feel great about life in a condominium or apartment. You can expect excerpts and commentary sourced from these books to make an appearance here too.
We’ll talk about architecture, design, urban planning, politics, marketing, brands, boomers, sales, community engagement and more. It will be a very inconsistent post from one week to the next, except for one consistent thing.
In every post, on every subject, just as I do for every one of my clients, I’ll find and focus on the facts and opinions that make things interesting. Life’s too short to be bored, and your day’s too short for a boring column.
Feedback is always welcome. Thanks.
David Allison works with executive teams in real estate development and other industries to craft the early-stage vision and brand for projects of all kinds. He crystallizes the most interesting version of any story for early stakeholder engagement, internal audiences, regulatory approvals, consultant briefings and investor recruitment. His award-winning work in the real estate sector alone spans decades and continents. His most recent book, The Stackable Boomer, examines the movement of baby boomers to multi-family homes, and includes research results from a 1,000-boomer survey. He can be reached at [email protected].
(Photo credit: “If You See Anything Interesting Please Let Someone Know Immediately,” Mads Lynnerup, 2007, silkscreen print on paper, 18×24 inches)