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I think it’s fair to say we don’t recommend people or services if we don’t like them. The problem, however, is often that liking someone can hinder us from really considering if we’d recommend them.
Confused? Consider the following . . .
Every client has different needs and it’s the job of the broker in a commercial real estate relationship to determine how to meet and exceed those needs.
Not every transaction can be exceptional, but at the very least the broker should be meeting what the client requires. This comes down to listening to the client, while interpreting as a broker what you can do to make that happen.
If your broker didn’t meet your expectations, why would you recommend them?
I’ve liked a lot of people over the years, despite the fact that they’re not great at their jobs.
Did your broker bring something to the table?
Educating clients is a huge element in any broker’s business.
The goal of many brokers is to enlighten their clients and add value to the transaction.
A commercial real estate transaction can represent a huge investment for business owners and investors.
Similar to other professional services, I want to recommend someone with a depth of knowledge, applicable to the client’s specific needs.
Would you use your broker again?
This would seem a logical question to ask yourself before recommending someone. But, stop and really think about this one.
There are a multitude of reasons why you may not use the same broker twice.
I often get asked for recommendations on residential brokers and I really try to determine who is the best fit.
My “go-to” broker may not be the best choice for my friend or family. There may be someone else I suggest they engage.
It goes without saying if I was not totally satisfied I would certainly not recommend a broker I wouldn’t use again myself.
So whether or not you liked your broker, there is value in recommending professionals you know will get the job done for the person who is asking.
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