Podcast: Industrial real estate architecture

Partner, NAI Commercial
  • Jun. 10, 2022

Podcast: The Industrial Real Estate Show with Chad Griffiths

Host Chad Griffiths is joined by architect and partner Willem Kellerman of DIALOG.

Their chat covers a range of factors relating to the design and execution of industrial properties, including: key considerations to look for in industrial properties, how industrial buildings are designed, and the role of an architect in designing or redeveloping a building.

The interview was conducted live, so comments and questions from participants appear in the accompanying chat window in real time.

Kellerman’s experience covers a broad spectrum of project types with a strong focus on the private sector. His areas of expertise include master planning, programming and design of industrial, light industrial, business parks, commercial buildings and retail precincts for a variety of public buildings.

He builds and maintains strong relationships with developers and building owners, working closely with the client team to establish the project drivers, goals, and milestones.

Kellerman has an in-depth understanding of the process required (“dirt-to-keys”) to provide both build-to-suit and speculative market-ready facilities.

With experience in greenfield and brownfield projects, he is responsible for planning, design and client co-ordination on projects ranging from $500,000 to over $100 million in scope.



Chad Griffiths is a partner with NAI Commercial Real Estate and focuses on the industrial real estate market. With over 16 years of experience, Chad has both SIOR and CCIM…

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Chad Griffiths is a partner with NAI Commercial Real Estate and focuses on the industrial real estate market. With over 16 years of experience, Chad has both SIOR and CCIM…

Read more



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