Property Biz Canada

Where are all the female commercial real estate agents?

I ask this question because I believe women bring great value to our profession.

Barry StuartIt’s difficult to locate the current ratio of female/male licensed real estate agents in Canada.

But if we look at Saskatoon as an example; of the 60 individuals who work full-time in commercial real estate sales as licensed agents in this market, 13 per cent are female.

Compare that to the 2017 NAR (the U.S.-based National Association of Realtors) Member Profile, which is made up primarily of residential agents.  It states 63 per cent of members are female, nearly two-thirds of all agents.

The value of women in commercial real estate

Most of a commercial real estate agent’s time is spent working with corporate decision-makers.

The current demographic of the typical baby boomer-run company is male-dominated. However, women are filling these management positions on an increasing basis as baby boomers retire.

The reality is, male or female, many would like the option of collaborating/working with women.

Women bring a viewpoint that is simply different from our male perspective.

As we navigate an increasingly complex world, we need creative problem-solving solutions to better serve our clients, and in my experience diversity tends to bolster creativity.

What is the best way for women to succeed?

A few of the women at ICR have recently established the ICR Women’s Charity Classic golf tournament, which will take place Aug. 16.

This tournament presents just one of many great opportunities women can find to network with other like-minded professionals (I do acknowledge that golf is not for every woman).

In an earlier blog post, my colleague Kelly Macsymic offered her comments, including some alternative avenues and opportunities for marketing.

Showing your competent, confident and assertive side is the best way to gain respect in the business world.

We all have constructive ideas to share. Those who have the courage to go against the status quo and speak up may find their input is requested frequently.

A great opportunity exists

If you are that competent, confident and assertive woman I described above and are considering a career change, take a look at commercial real estate sales.

It can be an immensely rewarding career, both personally and financially!


Read more from: Featured ColumnProperty Biz CanadaThe Saskatchewan Edge

Barry Stuart

About the Author ()

Born in small town Saskatchewan, I began my real estate career in Saskatoon at a really early age in 1978. Although I can’t claim to be No 1 in North America…I hold bragging rights as the recipient of the 2008, 2009, 2011 & 2016 Top Producer Award for ICR Commercial Real Estate. As a broker licensed in Saskatchewan, we specialize in office and industrial leasing as well as commercial investment sales representing international, national and local clients. Some Previous Experience: Served on the Board of Directors of the Saskatoon Real Estate Board as Vice-President as well as Chairman of the Public Service, Arbitration, Membership, MLS and Public Relations Committees; Chair of St. Philip Neri Parish Council; Member of Canadian Ski Patrol System. I am a member of the Greater Saskatoon Chamber of Commerce, St. Philip Neri Parish, Saskatoon Club and the Saskatchewan Professional Marketing Association My wife Franki and I have five adult sons (we’re just beginning the grandparent stage of life). My interests include road cycling, Nordic walking, Pilates, downhill skiing and RV’ing.

Other articles from Barry

↑ Back to Top