Trust is the driving force of a corporation

Managing Partner and Senior Sales Associate , ICR Commercial Real Estate
  • Jan. 4, 2018

As we begin 2018, it’s an opportune time to ponder our priorities for the coming year.

Creating an atmosphere of trust is perhaps the most important thing a leader can do to drive their business forward, says columnist Barry Stuart.

Creating an atmosphere of trust is perhaps the most important thing a leader can do to drive their business forward, says columnist Barry Stuart.

We know a leader’s most important job is designing and implementing strategies so the organization flourishes in the long term.

There’s a quote from an unknown author I like to share, “Change has never happened this fast before, and it will never be this slow again.”

So with change happening so rapidly, how does a leader prioritize those strategies?

Author Patrick Lencioni says it best, “Organizational health will one day surpass all other disciplines in business as the greatest opportunity for improvement and competitive advantage.”

To me, the answer to the above question is crystal clear . . . prioritize organizational health!

I don’t need to focus on the competition; instead we can play the infinite game of “focus on self”  . . . and win. It has been stated that Apple is secretly not competing against the competition, but competing against itself.

What is organizational health about?

Two of my earlier posts speak to the internal philosophies and strategies at ICR that demonstrate our internal collaboration and some guiding principles to position us for the future.

For some time, it has no longer been enough to just sell something. Corporations need to create an emotional connection with clients to build brand loyalty. Our clients are looking for and deserve more.

It’s ironic.  The most effective big-picture thinking in which we can engage is focused internally. That internal focus turns out to be building our brand.

This means we no longer play to win for just the next year but, instead, focus on playing to win for the next number of years.

We choose trust

What is the one, singular word I believe achieves all of this? 

That word is trust.

Client trust emerges through successful focus on trust within our organization. It is a process rather than a destination.

We need to be cautious; to never believe we have “arrived”. It’s the journey that will allow us to grow and flourish.

Want to grow your corporation?

Focus on organizational health and you will see your culture of productivity and communication improve exponentially!


Born in small town Saskatchewan, I began my real estate career in Saskatoon at a really early age in 1978. Although I can’t claim to be No 1 in North…

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Born in small town Saskatchewan, I began my real estate career in Saskatoon at a really early age in 1978. Although I can’t claim to be No 1 in North…

Read more





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