Woodfine Capital eyes retail power centres for new development

IMAGE: Woodfine Management chief operating officer Mathew Woodine. (Courtesy Woodfine)

Woodfine Management chief operating officer Mathew Woodfine. (Courtesy Woodfine)

Woodfine Capital Projects has a two-decade history of  financing, building and operating retail power centres in Western Canada. Its future, the company’s managers say, lies in a more diverse range of asset classes.

To that end, Woodfine is seeking investors for its limited partnerships to develop properties in or near big-box retail power centres in secondary markets. Public, non-listed Woodfine Limited Partnerships (LPs) are closed-end funds offering an alternative to exchange-traded investments or direct real estate ownership.

The LPs enable investors to select the asset class, or combination of asset classes, that meets their investment objectives.

“The key difference of the Woodfine partnership structure — and its advantage to investors — is that the Woodfine LPs grant unit-based compensation as the Woodfine carry, retaining the customary developer’s profit, and do not pay NAV fees,” Jennifer Woodfine, Woodfine Management Corp. corporate secretary and head of real estate and construction, told RENX.

“This approach allows the Woodfine LPs to develop more square footage.”

“True private equity investors, who understand alternatives, are impressed,” added Woodfine Management chief operating officer Mathew Woodfine. “We’ve truly had the who’s who in private equity taking our calls and requesting our marketing kit.”

Investors can access Woodfine LP units with a minimum investment of $250,000. The fully transferable units can be sold at any time.

Woodfine Capital origin, expansion

The Woodfine Capital Projects parent company was launched by chief executive officer Peter Woodfine.

He was founding partner and president of Cedaridge Properties Inc. before its portfolio was sold to the Ontario Pension Board.

He has more than 30 years of experience developing and financing a variety of mixed-use projects in Western Canada, primarily in secondary markets.

Woodfine has offices in Vancouver and New York City. Its target investors are generally mid-sized asset managers looking after smaller pension plans, families and high-net-worth individuals.

“It’s difficult to raise capital from people you don’t know,” said Mathew Woodfine. “Having a platform with full compliance and transparency is what has allowed us to push through.”

Jennifer Woodfine said the alternative investment program has received interest from two provincial pension funds and one university endowment.

Woodfine has financed, developed and leased seven retail power centres in Western Canada since the early 2000s. Each one is anchored by a Walmart, Costco or Home Depot, or a combination thereof. The centres total just over one million square feet.

“Retail is where we were successful for 20 years,” said Mathew Woodfine. “But, we’ve recognized that retail in the secondary markets is saturated.

“These markets now need office and tech industrial to fill out the power centres and bring them more in line with mixed-use development in the primary markets.”

Woodfine asset classes, target markets

Woodfine is focused on developing LEED-certified properties in four asset classes:

* professional centres, with three- to five-storey office buildings of between 50,000 and 90,000 square feet, designed to meet the needs of professional service providers in fields such as healthcare, accounting, law, engineering and municipal administration;

* tech industrial, with buildings ranging from 10,000 to 25,000 square feet intended for owner-operators which require combined showroom, office and warehouse space;

* retail select, which features buildings sized between 10,000 and 25,000 square feet, with units ranging in size from 3,000 to 5,000 square feet suitable for banks, medical clinics, engineering companies and other similar users;

* and suburban office buildings from 100,000 to 300,000 square feet, and in height from six to 15 storeys, with 15,000- to 25,000-square-foot floor plates.

The qualified investment requirements built into Woodfine’s partnership agreement stipulate its new buildings must be in or within one kilometre of big-box retail centres.

“The demand for access to the synergies created by national retailers’ advertising is what drives the power centres,” said Jennifer Woodfine.

“When a retailer such as Walmart, Home Depot or Costco opens, its sales expectations are correlated to the due diligence it conducts on site selection,” said Mathew Woodfine.

“We are relying on the due diligence of three national retailers — a department store, a hardware store and a regional food distributor — in a power centre format.

“Based on this due diligence, we expect that 10 per cent of the existing office market will relocate to the power centres and we will be fully leased. We are building for existing tenants.”

There are three proposed Woodfine LPs, one each for Canada, the United States and Mexico. The funds, which haven’t yet been formed, are geographically based and country-specific.

“The funds are open to any secondary market within each country, but our focus is the midwest corridor in each,” said Mathew Woodfine.

The proposed initial developments for the Canadian fund would target: the Alberta markets of Grande Prairie, St. Albert, Sherwood Park, Red Deer, Airdrie and Okotoks; the British Columbia markets of Langley, North Vancouver, Richmond and South Surrey; and the Saskatchewan markets of Regina and Saskatoon.

Strategic partnership

As an alternative to purchasing directly from Woodfine, it has engaged in a strategic partnership with Vector Casa de Bolsa, S.A. de C.V. This will enable investors to invest any amount in a Woodfine LP through an investment account.

The Monterrey, Mexico-based brokerage house and wealth manager, with almost 30 offices in four countries, will receive 18 per cent of the parent company for nominal consideration.

Woodfine works with an allocation model whereby asset managers reserve units for a certain period of time, investing either through a pooled vehicle or directly. This allows the company to work with seven to 10 asset managers, per fund, at any one time.

“Working with the asset managers and advisers in Latin America has been a real pleasure,” said Mathew Woodfine. “We have over US$75 million committed from three asset managers in Latin America for the Mexican partnership so far.”

Woodfine also plans to launch a European fund. Jennifer Woodfine will move to Berlin in Q3 2020 to establish an office.


Steve is a veteran writer, reporter, editor and communications specialist whose work has appeared in a wide variety of print and online outlets. He’s the author of the book Hot…

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Steve is a veteran writer, reporter, editor and communications specialist whose work has appeared in a wide variety of print and online outlets. He’s the author of the book Hot…

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