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George Sorich

Vice President, Residential, NORR

More about the author

George Sorich

Vice President, Residential, NORR

George is a change-maker who facilitates ideas on how to navigate the housing crisis. With a 30-year career in Residential, he has an innate ability to identify emerging housing trends and translate that knowledge to early-stage designs that enable clients, owners and investors to capitalize on ROI. Leading NORR’s Residential sector across Canada, the US and UK, George has identified three key trends that have staying power for the foreseeable future. The trends include work-from-home spaces, adaptive reuse opportunities, and integrated development strategies. His focus is finding value and incentives in commercial-to-residential conversions with a greater vision of urban regeneration by acting on renewal strategies that attract capital through land and asset redevelopment.

Navigating the housing crisis

George Sorich Residential Housing National Apr. 1 2025 SPONSORED

The escalating housing crisis demands radical thinking that challenges traditional paradigms. Learn how progressive funding models, developer incentives and policy changes are working to provide viable housing solutions.

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