Philippe Demers

Founder and CEO, MASSIVart

More about the author

Philippe Demers

Founder and CEO, MASSIVart

About the author: Philippe Demers is the Founder and CEO of MASSIVart, a global placemaking consultancy and production firm helping real estate developers, property owners, and city builders enhance asset performance through culture, design, and community-driven experiences. With over 16 years of experience and more than 400 projects delivered across North America, Latin America, and the Middle East, Philippe has collaborated with commercial developers, airports, and municipalities to create destinations that help generate long-term value. He can be reached at philippe@massivart.com.

Busy doesn’t mean performing: what dwell time reveals about asset performance

Philippe Demers Commercial Asset Management National 1 day ago

For developers and asset managers, attracting people to a site is only part of the equation. Not all busy places perform equally: some attract constant traffic but generate limited activity. Others support stronger leasing, higher spend and more consistent use.