“Our goal is to heighten the journey for our customers at every moment by continuing to innovate the shopping experience,” said CF Sherway Gardens general manager Andy Traynor. “The new south wing expansion makes room for new best-in-class retailers, ultimately extending the mall’s appeal.”
The Etobicoke, Ont. shopping centre’s new south wing is comprised of 250,000 square feet of additional retail space. The redevelopment also includes: new flooring, ceilings, lighting and washrooms; the full restoration of the mall’s iconic white “tent” roof; and a re-merchandising of 90,000 square feet of existing retail space.
“Our retail partnerships are incredibly important to us, and joining forces with like-minded retailers such as Nordstrom allows us to continue to offer our customers the best possible retail experiences,” said Traynor.
CF Sherway Gardens’ redevelopment phases
CF Sherway Gardens opened in 1971. Its redevelopment was done in three phases.
The 2015 north wing expansion added 210,000 square feet of space and welcomed more than 50 new retailers, including: a 24,000-square-foot flagship Harry Rosen; a relocated 38,000-square-foot Sporting Life; and a completely renovated 225,000-square-foot Hudson’s Bay.
Cadillac Fairview — the real estate arm of the Ontario Teachers’ Pension Plan with a 67-property Canadian office, retail and mixed-use property portfolio valued at more than $28 billion — is the only Canadian shopping mall operator with three properties housing both Nordstrom and Saks Fifth Avenue stores.
Enhancing consumer experiences
Renovations and retrofits within individual store spaces are also planned and will continue as additional retail brands are introduced at CF Sherway Gardens along with new consumer experiences.
“The in-property shopping experience has changed dramatically over the years,” said Traynor. “We’re continuing to evolve the shopping centre and looking to attract new retail brands and build on CF’s roster of best-in-class brands, including premium and luxury retailers.”
Cadillac Fairview says its retail tenants account for about 15 per cent of annual luxury sales in Canada.
Traynor insists that the bricks-and-mortar experience isn’t going away, even with the shifting retail landscape and impact of online shopping. Cadillac Fairview still sees a bright future for its shopping centres.
“CF is well-positioned to adapt to changing consumer behaviours and patterns and has a dynamic approach to anticipate and even create retail trends,” said Traynor.