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Rentsync has acquired real estate research and consulting firm Urbanation to form one of Canada’s biggest players in market intelligence for real estate and rental housing.
Rentsync, a software and data company that services Canada’s rental housing and real estate sectors, announced the transaction Wednesday morning. It called the move “a major step in Rentsync’s strategy to expand its market intelligence and deliver the most comprehensive data and insights for the rental housing market in Canada.”
Rentsync also owns and operates the Rentals.ca Network.
The company was founded in 2012 and offers software and services to streamline rental property marketing, leasing and property management. An example of its products is Floorplan Navigator.
Urbanation, Rentsync collaborate on report
Urbanation provides market research and data geared toward real estate developers, operators, investors, lenders and policymakers. It was founded in 1981 by Eve Lewis, who is also the CEO of Toronto-based development firm Woodcliffe Landmark Properties.
The two Toronto-based companies have collaborated on the monthly Rentals.ca National Rent Report for the past three years and a rental market database for the Greater Golden Horseshoe area, Ottawa and Montreal.
“Canada is geographically massive and there is no single national source of truth for well-researched, reliable, housing real estate data,” Max Steinman, CEO of Rentsync, said in the announcement. “This acquisition brings us one step closer to solving that problem.”
Lewis said she is “confident that the strong foundation, values and integrity we established will lead to even more success as Urbanation combines forces with Rentsync.”
Rentsync's second acquisition since December
Urbanation’s president Shaun Hildebrand will remain after the acquisition to lead data and market analytics.
As more purpose-built rentals and condo units are forecast to join Canada’s housing market, he said there is great demand for “transparent and accurate data, granular insights, and high-level market guidance to shape the future of how the market operates.”
The combination of Rentsync and Urbanation creates a platform that supports the rental housing life cycle in Canada, the announcement of the acquisition states. Rental housing providers, for instance, can make better-informed investment decisions.
Rentsync has been actively expanding since it received an investment from Boston-based Silversmith Capital Partners in April 2025.
In December, it announced the acquisition of Canadian company Spacelist, which operates a commercial real estate listing marketplace. Rentsync has set its sights on creating a platform that supports both the residential and commercial real estate sectors, the company said.
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