A question we pose in the Canadian Multi-Residential Study (CMRS) survey is whether residents would choose a smaller unit (200 to 400 square feet) with enhanced amenities and social spaces and pay 10 per cent less rent, or would they rather have a larger unit (1,000 square feet and more) in a building with fewer bells and whistles and pay 10 per cent more rent.

In the 2024 study, 62 per cent chose space over amenities. We were curious about two things: what amenities and what space? What exactly would residents trade for space?

Poring over thousands of responses from people across the country, recurring themes became apparent.

Amenities < Space

Of the participants who would choose amenities over space, wellness was an important priority.

Fitness facilities was the top preference among respondents - and not just a room with a few cardio machines and weights. A better variety of equipment and additional fitness areas to accommodate yoga and other classes was desired and an emphasis was placed on cleanliness.

Functioning pools, whether indoor or outdoor, are a valued attraction especially when they have extended opening times. Outdoor pools that include well-maintained seating areas are a must.

Additional top-ranked wellness facilities include saunas, hot tubs and areas to secure bicycles.

Outdoor spaces such as gardens, outdoor seating and BBQ areas, children’s play areas, and a fenced-in dog park were repeatedly mentioned among respondents seeking relaxation and social interactions.

Indoor areas such as party rooms, meeting rooms, a library, lounges – places in which to socialize or work are also important to residents.

Both indoor and outdoor, residents want clean and safe areas in which they can host friends and family.

Overall, the responses that were collected suggest individuals choosing smaller suites prioritize shared resources and communal spaces to enhance their overall living experience. They value space that fosters social interaction and wellness.

Space < Amenities

Of the CMRS survey respondents who chose larger-sized units over extra amenities, the preferences fell into these categories: an extra room, more storage, a larger kitchen and in-suite laundry.

Whether it was a request for a den, an office or a second bedroom, a large portion of respondents requested one more room.

Additional storage space was another overarching theme. Respondents are keen for pantry space, linen closets, larger closets, walk-in closets and storage rooms - any additional space to keep their belongings organized.

Larger kitchens with more prep space, in order to be able to cook for family and friends, is important to many.

Finally, there is a strong preference for in-suite laundry instead of communal facilities.

The majority of respondents want more space, and they want to maximize the functionality of their units. This can be done by creating customizable layouts, ones that residents can easily convert according to their needs.

Key takeaways for future housing developments

The findings from CMRS 2024 offer crucial insights into residential preferences and provide guidance for future housing projects.

1. Amenities must support tenant wellbeing: Health and wellness facilities, social spaces, and convenience-driven features like improved or in-suite laundry facilities and bicycle storage are essential components in new developments.
2. Functional and flexible in-unit space matter: Even in larger suites, optimizing kitchens, storage spaces and designing layouts to accommodate extra guests or working from home is essential.
3. Outdoor spaces are non-negotiable: Regardless of suite size, thoughtfully planned outdoor areas contribute significantly to residents’ quality of life and should be incorporated into future designs.

By integrating these insights into future housing developments, stakeholders can create living environments that align with resident expectations and provide a balanced mix of social and private spaces.

Understanding the needs and preferences of residents is crucial in shaping the future of housing developments. The data from CMRS 2024 provides valuable insights into how individuals prioritize space, amenities, and social interactions within their living environments.

The responses to questions regarding suite size preferences and desired amenities reveal clear patterns in residential expectations especially when measured year-over-year.

We launched and recently completed our SimplyPreference survey and gathered input from approximately 1,200 Canadians — both home owners and home renters alike. We asked what they value most and what they are willing to pay more for across over 200 preferences, services, suite layouts, programs and more.

Looking forward to the 2025 CMRS study, we will take a deeper dive into key preferences, providing a richer data set to support enhanced focus group development. 

If you have any questions about amenities, preferences, suite layouts, or emerging technologies or, if you're interested in participating in the 2025 CMRS study, we’re happy to connect with you.