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Public transit: Must revenues and ridership be at odds?

John Clark Commercial Public Transit National May. 27 2019
What is the answer to the recurring question of how best to manage a municipal transit system: focus on revenue by charging the highest possible fares most residents will grudgingly tolerate; or focus on user-friendly tweaks that will boost ridership?

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 P.O. Box 1484, Stn. B
Ottawa, Ontario
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